Tech that revolves around your goals

Your technology should be… connected

Rystedt Advisory provides senior technology advisory and systems integration for operations-heavy, mid-market companies in construction, fleet and field operations, and engineering.

Rystedt Advisory maps how your tech systems work today and compares that against the goals you have for your business. We identify technology gaps and opportunities to improve efficiency, connect systems, and realize more return on your previous tech investments.

Before and after the orbit

Are your current tech systems not working in unison?

Every technology system (both hardware and software) has a purpose. You probably purchased your existing systems to solve a particular problem or help your business achieve a particular target. But as tech systems accumulate they often work in isolation causing increased operational complexity and manhours to maintain.

We commonly work with companies who have project management, accounting, field apps, telematics, spreadsheets, and cloud storage all working independently.

This leads to data re-entry, errors, and operational slowdown.

Perhaps you have tried to implement AI to resolve issues but little of it reached production operations.

You do not need a full-time CTO to fix this. You need senior technology guidance who can see the whole operation, pick the changes that pay back, build them, and help you maintain them after launch.

Common Problems

  • Data re-keyed between systems that could be integrated
  • Vendors who only care about their product
  • Software projects that haven't improved since they went live (or even got worse after go-live)
  • AI experiments that never reached production

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How it Works

We use a proven discovery process to learn your tech stack, identify areas of opportunity, and plot which pieces to improve in order to reach your company's goals.

We then help implement that plan utilizing resources from Rystedt Advisory and our trusted partners. After implementing we help maintain your technology to ensure that everything remains in orbit around your goals.

Phase 01

Discovery

A clear, prioritized plan you can act on.

Joshua maps your technology systems and how your team utilizes them. He watches for unrealized efficiency, automation opportunities, duplicate functionality, and more. Discovery is an advisory phase of an engagement with Rystedt Advisory. You'll receive a clear plan you can act on with or without us.

You receive

  • A map of your systems and stack
  • Opportunities in priority order
  • Fixed-price implementation options
  • An ROI and business case
  • Recommendations on sequencing and who should own what

Discovery is advisory only. Small quick wins can happen along the way, always with your go-ahead.

Phase 02

Implement

Put improvements into action

The scope from Discovery gets built and put into daily use.

Implementation can include

  • Custom development, including websites, web apps, and AI powered automations
  • Rollout of software you already own or plan to buy
  • Integrations and automations between your systems
  • Training for the people who use it
  • Technology recruiting
  • Fractional CTO or technology leadership time

Phase 03

Maintain

Maintenance keeps your technology revolving around your goals.

We help keep your technology systems on track, implement continual improvements, and review against your goals every quarter. Joshua stays the point of contact the whole way.

Maintenance includes

  • Fixes and keep-alive work for what we implemented
  • Small improvements within scope
  • Vendor and SaaS liaison, so your team stops chasing support tickets
  • A quarterly roadmap review
  • Business-hours coverage with next-business-day response

Maintenance is priced on value, not hours. Pricing for implementation and maintenance comes with your Discovery plan. Scale of implementation and maintenance is up to you.

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Track record

Proof from real operations.

Joshua Rystedt has been moving technology forward within complex business settings for over a decade.

Fleet and logistics

Fleet software adopted across every Norfolk Southern division.

AI automations

Internal AI automation saving more than 240 hours a month.

Operations at scale

Technical operations supporting a nationwide service business.

Construction

Construction finance and field systems upgraded without stopping production.

Fleet and logistics

Crossroads Fleet Management

Cloud based fleet management software now in use by a class 1 railroad. Joshua scoped the project, recruited the team, and helps maintain the project today through IT infrastructure support.

Custom cloud fleet management software that runs fast, saves money, and meets the needs of truck shops and the railroad. In November 2024, Norfolk Southern initiated a live trial in a single division. By June 2026, every Norfolk Southern division had transitioned its vehicle fleet management to Crossroads.

Why it matters to you: Fleet software built around real maintenance workflows, and supported after rollout.

AI automations

R Creative

Co-founder and CEO, 2017 to present

Builds fully custom AI agents. R Creative's internal AI automation now saves the company more than 240 hours per month.

Why it matters to you: AI that does real work in production, not a demo.

Operations at scale

BELAY Solutions

Contract web support, 2018 to 2026

Helped run the technical side of BELAY's web specialist service line: servers, tier 2 and tier 3 support for web specialist contractors, and advice to management on handling web accounts. Built the corporate website, with podcast support and extensive content, plus a contractor portal and an employee portal. At one point helped manage two dozen servers and multiple corporate websites.

Why it matters to you: Maintenance on systems behind a service business with many people and many accounts.

Construction

5-STAR Building Solutions

IT Director, 2023 to 2026

Helped the company move its accounting from QuickBooks Desktop to Sage Intacct. Supported off site technology including mobile construction tools and automated marking saws.

Why it matters to you: Upgraded and maintained construction finance and operations systems, changed without stopping the business.

Who Joshua Rystedt works with

Mid-market regional companies including but not limited to construction, fleet, logistics, and engineering.

Joshua works closely with owners, principals, and executives at each company to craft unique technical solutions that improve efficiency, increase ROI, and decrease complexity and overhead.

Do you have disconnected software, no full-time technology leader, or AI experiments that have not reached production? Apply to work with me.

Construction (general contractors and specialty trades)

Ops Stack Continuity

Close the gaps between project management, accounting, and apps used in the field.

Fleet, logistics, and field operations

Telematics-to-Workflow

Automate and integrate equipment, routing, and maintenance so it is acted upon rather than just reported in a dashboard. Get data into the work orders and systems your crews already use.

Engineering and AEC services

Project Intelligence Layer

Put past proposals, RFIs, and project records to work, so your team finds answers in minutes.

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Portrait of Joshua Rystedt

Advisor

Joshua Rystedt

Founder and Senior Technology Advisor, Rystedt Advisory

One senior point of contact, from the first conversation through maintenance.

Joshua builds and runs the technology behind real operations. He co-founded R Creative in 2017 and leads it as CEO, building websites, web apps, and fully custom AI agents, including Vera, his executive assistant agent. R Creative built Crossroads Fleet Management, the fleet software Norfolk Southern now uses, and Joshua provides IT infrastructure support for it.

From 2023 to 2026 he was IT Director at 5-STAR Building Solutions, where he helped move the company from QuickBooks Desktop to Sage Intacct. From 2018 to 2026 he provided contract web support to BELAY Solutions, helping run the technical side of its web specialist service line and building its corporate website, contractor portal, and employee portal.

At Rystedt Advisory, you work with Joshua directly. He leads Discovery, implements the plan you approve, and stays your point of contact throughout technical maintenance. Contractors and vendors join only when your plan calls for them.

Based in Atlanta, Georgia, serving clients nationally. Rystedt Advisory takes a limited number of clients at a time.

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Frequently Asked Questions

Why does every engagement start with Discovery?

We begin every engagement with discovery because we want our technical implementations to be effective quickly and bring meaningful ROI to your business. This requires having a clear understanding of your goals and current technology. Discovery gives you a prioritized plan, fixed-price options, and a business case before implementation begins.

Can we hire you to build something without maintenance?

Not usually. Implementation and maintenance come together. Software changes, vendors update their products, and people find new needs. Maintenance keeps the solution we put into production working and useful. If you have a one-off project you think Joshua and his team would be a good fit for you may contact us and we'll evaluate on a case by case basis.

How is pricing handled?

Pricing depends on your company size and what Discovery finds. Discovery is priced based on company size. Implementation is a fixed fee dependent on the scope of work. Maintenance is priced on value, not hours, and covers fixes, small improvements, vendor liaison, and a quarterly roadmap review. If it looks like we may be a good fit, pricing is covered on the discovery call, and implementation and maintenance options come with your Discovery plan.

Do we need a CTO or IT team on our side?

No. Rystedt Advisory gives you senior technology leadership without a full-time hire. If you want to build a team later, technology recruiting can be part of implementation.

Will you make us replace the software we already use?

Not unless we need to recommend that and there is a clear operational benefit worth the cost. Most of the value sits in connecting and using what you already pay for. Discovery recommends a new tool only when it beats fixing the current one. All technical implementations are approved by your company and you don't need to use any software you don't want to use.

What happens after we apply?

We'll review your application. If you're a good fit to work with us we'll reply to set up a discovery call.

Our company is not your usual client but we still want to work with you if possible. Can we still contact you?

Yes. Email joshua@rystedtadvisory.com. Or apply to work with me.

Apply to work with me

Tell me where you want your technology to take the business.

We'll reply to set up a discovery call if it looks like we may be a good fit to work together.

Apply by email

The application form needs JavaScript. Email Joshua instead with your goal, what is holding it back, your company's annual revenue range, and how to reach you.

Is your company not a clear fit but you still want to work with Rystedt Advisory? You may email Joshua at joshua@rystedtadvisory.com.